Just a few months ago, we announced our US$6m co-investment in Glassbox , a UK-headquartered and Israeli founded enterprise software company that recently closed a US$40m Series C round. Yesterday, thanks to that financing, Glassbox announced an investment of its own: its acquisition of SessionCam, a digital customer experience provider.

“Our acquisition of SessionCam advances our mission to provide greater insight and value into how companies engage with their customers online,” said Yaron Morgenstern, CEO of Glassbox.

“We found a true partner and shared set of values with SessionCam, and we are excited to welcome such a hardworking and talented team that has worked for a decade to improve the digital experience of millions of people across the world.”

A formidable combination

The acquisition strengthens Glassbox’s position as the leading provider of web and mobile customer experience analytics. Their tools help customers:

• Align their digital experiences with customer expectations
• Adjust or modify their experience in time with customer demands.

Both of these result in greater brand affinity, loyalty, satisfaction and safety.

Glassbox and SessionCam now boast a combined 300 customers worldwide, including 6 of the world’s largest banks and prominent brands across the financial services and insurance (Admiral, Experian and SoFi), retail (John Lewis & Partners, Superdry) and travel (Singapore Airlines) sectors.

Together, they will be able to better meet these existing customers’ needs while expanding to serve even more large and midmarket organisations across new markets.

“Glassbox stands at the forefront of the industry at a time when digital acceleration is in full throttle,” said Kevin Goodings, SessionCam’s founder and CEO. “We look forward to continuing our work to bring existing and new customers greater value than ever before.”